Buying groups and purchasing coops – what is your group’s strategy for increasing member loyalty? Loyalty is defined as feelings of support or duty towards someone or something. Like communication, it is a two-way street. Your members’ loyalty can be expressed verbally – such as objecting to negative comments about the group made by other members. Loyalty can also be expressed through behaviour – such as sharing best practices with other members. The strongest groups I’ve worked with all have one thing in common: their members describe the group and the other members as family. What are you doing to foster that sense of family?
